Developing and implementing the annual marketing and budget plan to meet the business and brand objectives.
Oversee the creation of marketing campaigns and initiatives, guiding the development of creative toolkits.
Analyzing business performance vs. targets and recommending action plans to build the business.
Managing the marketing budget. Delivery of all marketing activities within agreed budget.
Coordinate with internal and external stakeholders to ensure clear alignment.
Maintaining the brand value proposition by regularly analyzing the price/product quality equation and recommending changes when necessary.
Managing the social media agency to ensure it meets both brand and business objectives.
Working to create materials, visuals and copy which build brand image and communicates the Alamein brand clearly and consistently.
Specifying market requirements for products by conducting market research and developing briefs for R&D department for new products and concepts.
Managing all aspects of print production, receipt and distribution.
Coordinating photo-shoots of new projects/products with photographer and maintaining and updating photo library.
Maintaining overall ownership of the website and ensuring it is updated with new projects, products and news.
Managing all activities relating to participation in fair from design, to booth set-up, to invitations etc.
Working with the sales team on planning and holding any promotional events for the showroom including sales, new collection launches, seasonal or special interest events.
Monitor local, international and best-practice market trends.
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