Developing actionable strategies fromcustomer insights
Responsible for ongoing research project(GFK Retail Audit Tracker, Trade panel, etc.. linking to internal salesanalysis)
Bringing the consumer perspective tomarketing decision making by executing market analysis and research activitiesto provide insights and recommendations
Managing external agencies for theexecution of research projects
Identifying ideal methodology andproviding oversight on the data collection process and analytic work plan toensure all available information is generated to support business needs
Leveragingresearch data and information to proactively identify business opportunitiesand gaining internal support to act upon these opportunities
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