Course Introduction:

In today's digital age, social media platforms like LinkedIn, Facebook, Instagram, and TikTok are essential tools for reaching audiences and driving engagement. At the heart of these platforms are algorithms that determine which content is shown to users.

This crash course is designed for beginners and aims to understand how these algorithms work, empowering participants to create impactful campaigns tailored to each platform's unique dynamics. Participants will gain actionable insights into algorithm principles, platform-specific strategies, and best practices for optimizing content. Whether you're a professional guiding team or a content creator planning campaigns, this course will equip you to maximize visibility, engagement, and impact on social media.

Learning Objectives:

• Understand how algorithms work across major social media platforms.
• Learn platform-specific content optimization strategies.
• Explore key engagement metrics and analytics tools.
• Develop foundational skills for creating effective social media campaigns.