Course Introduction:

Pricing is a crucial business decision that affects profitability, market positioning, and customer perception. This crash course equips entrepreneurs with a clear understanding of pricing strategies to set competitive, profitable, and sustainable prices.In this crash course, attendees will explore factors that influence pricing decisions, common pitfalls to avoid, and optimizing pricing for long-term profitability. By the end of the sessions, attendees will be equipped with practical tools and frameworks to implement a Pricing Strategy that aligns with their Business Goals, Attracts the Right Customers, and Sustains Long-Term Growth. 

Learning Objectives:

• Simplify pricing hesitation and confusion by answering the most common pricing questions faced by business owners.
• Provide real-world insights enabling participants to apply practical lessons to their own pricing strategies.
• Guide participants to create a step-by-step plan to implement and optimize pricing in their own businesses.
• Sessions designed to be highly interactive, encouraging active participation.
• Addressing attendees’ specific pricing challenges to ensure relevance.
• Follow-up opportunities and creative assessments to reinforce learning.
• A dedicated space for discussions and expert guidance.