Course Introduction:

This course is designed for individuals who want to start, establish, or scale a successful food business, whether it be a home-based business, catering service, or online food venture. Over the course of four days, participants will gain a deep understanding of the key components involved in running a food project, including planning, marketing, legal aspects, operations, quality control, cost management, and pricing strategies. By the end of the course, participants will be equipped with the tools and knowledge to launch their own food-based business or improve an existing one.

Who is this course for:

This course is for anyone who is in:

• Ideation phase: Aspiring entrepreneurs looking to turn their food business ideas into a viable plan.
• Implementation or scaling phase: Business owners facing challenges in launching or expanding their food business, particularly with marketing, operations, and team management.
• Experienced entrepreneurs: Those with established businesses encountering specific challenges, such as cost management, recipe profitability, or scaling operations effectively.

Learning Objectives:

By the end of this course, participants will be able to:

• Assess resources (financial, skills, time) to evaluate and create a viable food business plan.
• Understand various business models (home-based, catering, online) and their pros and cons.
• Organize key elements like funding, suppliers, legal registration, and team selection.
• Apply marketing strategies and conduct market research to analyze competitors and customers.
• Navigate legal requirements, including licenses and registrations.
• Develop unique products by managing core and sub-recipes and ensuring quality consistency.
• Calculate food costs, minimize waste, and create accurate financial projections for profitability.
• Set pricing strategies based on market and cost evaluations, and manage procurement for quality materials.