Course Introduction:

This intensive 2 day online workshop equips marketers, founders, and digital professionals with the practical skills needed to apply AI strategically across the digital marketing lifecycle—from audience research and content creation to advertising, automation, and performance optimization.

The program is designed to move beyond tool exploration and focus on real marketing workflows, decision-making frameworks, and measurable outcomes. Participants learn how to integrate AI into daily marketing operations in a way that improves efficiency, consistency, and conversion—without compromising brand identity or strategic thinking.

Who is this course for:

• Digital marketers (junior to mid-level)
• Freelancers and social media managers
• Startup founders and small business owners
• Content creators and brand managers

Learning Outcomes:

By the end of the program, participants will be able to:

• Apply AI strategically across the marketing funnel
• Design effective prompts aligned with business and conversion goals
• Build AI-supported workflows for content, social media, ads, and email
• Optimize campaigns using AI-driven insights and performance analysis
• Reduce execution time while improving marketing quality and consistency
• Develop a personalized AI marketing action plan